Laura Walker McDonald


I help people to fix technology problems
and use technology to fix people problems



Hire me to help with your social change project

Technology-enabled social change work can be a great investment - or it can fail to demonstrate impact or move beyond initial proof of concept stage. 

Working with me, people have chosen better technology tools, saved money, taken better risks, and improved their impact, by understanding how to design for sustainable, inclusive and pragmatic technology.

I work with clients to solve complex problems using evidence-based design, collaborative writing and co-creation processes, and consultative research.

  • If your social change organization doesn't have an in-house technology design team, I can help you design, choose and use tech in your projects.
  • If you want to improve the way your organization overall integrates technology into projects, I can work with you on a tailored plan to tackle programmatic and organizational challenges in practical and sustainable ways, to amplify your impact.
  • If you want to understand how technology is contributing to your social change outcomes, and reflect on your work, I can draw on years of experience in technology, entrepreneurship, monitoring and evaluation to give you a rounded evaluation.

    I also:

    Support strategy and leadership


    With experience on several governing boards, and seven years as a leader in the tech for social change field, I can help teams, networks and organizations to work together to co-create strategies. Through a combination of facilitated workshop activities, consultative research and collaborative writing, I'll support your stakeholders to work as a team to create a document that everyone feels ownership of.

    Develop guidance and tools

    An author of SIMLab's Monitoring and Evaluation and Context Analysis Frameworks, contributor to the World Disasters Report, and an editor of the IFRC's Guidelines for Cash Transfer Programming, I am experienced in crafting practical guidelines that practitioners can pick up and use.

    Talk, write and research

    An experienced speaker and writer, I advocate for inclusive technology, evidence-based decision-making, effective philanthropy in social change tech, and ethics and responsible data. You can read many of my blog posts on and on my Medium profile. Selected bibliography and recordings appear below:



    Laura... played a critical role in helping the CDAC Network agree a new strategy that is clear and owned by the membership. Working across the diverse network that includes UN agencies and international NGOs of various sizes based in multiple locations, she enabled engagement through face to face workshops and online drafting. Skilled at drawing out the areas that needed discussion and highlighting the decisions that needed to be made, her writing skills and attention to detail honed a clear, accessible document.
    — Caroline Nursey, Board Member of the CDAC Network
    It was a pleasure to work with Laura and her team. I would highly recommend them to others seeking technical expertise in the future.
    — Lauren Pucci, Global Disaster Preparedness Center (GDPC)
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    With over a decade of non-profit experience, seven years at the forefront of social change technology practice, knowledge of humanitarian aid, international development, human rights and humanitarian law, and a track record leading software development at a successful, global non-profit platform, I specialize in inclusive technology and practitioner-friendly thinking that puts communities at the heart of social change work.

    An experienced non-profit leader and consultant, I started my career at the British Red Cross, working on international humanitarian policy, accountability, partnerships and best practice. In 2010, I joined the team at FrontlineSMS, where I helped turn an open-source platform into a non-profit business, and took the software from 25,000 downloads to 250,000, and from desktop to cloud in just two years.

    Since 2014, as CEO at SIMLab, I've made inclusiveness part of the conversation in tech for social change; implemented and advised projects all over the world; developed and piloted frameworks for evidence-based design and effective evaluation of technology in social change work; researched responsible data practice and advocated for principled digital work in our field. I've built a happy, successful team, including distributed staff members, and a supportive and fun culture that values teamwork and commitment, protects work/life balance, and allows everyone to bring their whole selves to their work. I've served on boards and committees, providing leadership and technical expertise to grantmakers, networks and non-profits. And I've written widely about innovation, technology, leadership, and design.

    In 2018, SIMLab is closing, and I'll be looking for my next challenge.


    SIMLab, Washington DC
    September 2014 to present

    Humanitarian Innovation Fund
    Funding Committee Member
    April 2016 to present

    Steering Committee Member
    November 2010 to December 2012

    British Red Cross, London
    Policy & Learning Officer
    November 2006 to March 2010

    Member of the Board
    May 2017 to present

    FrontlineSMS, Kenya & UK
    May 2012 to September 2014

    Director of Operations
    October 2010 to May 2012

    Project Manager
    March to October 2010

    Warwickshire Domestic Violence Support Service
    Executive Committee Member
    August 2009 to September 2012


    LL.M International Development Law and Human Rights, Distinction
    Warwick University, UK

    LL.B Law with French and German, First Class
    University of the West of England, Bristol, UK